CIPR Corporate and Financial Group

Visiting the BBC and New Broadcasting House

This week, we attended one of the last BBC news tours in Marylebone, London. We joined the corporate and financial group as part of the Chartered Institute of Public Relations for a tour of the BBC offices, Radio 2 studios, The One Show studios and the newsroom!

Firstly, we were taken to The One Show studios by Production Executive, Nick Todd, to have a look behind the scenes and at the setup of the show before the team began filming. Whilst we were behind the scenes, we managed to speak with Studio Producer, Martin Heriot who gave us all details on the upcoming show.

Next, we were taken to BBC Radio 2 studios, and learnt all things radio. This ranged from who sits where, to who writes the scripts and we also got to hear about some of the previous dramas the team have had before going live on air. We were also lucky enough to get a quick glimpse of Steve Wright popping out for his afternoon break!

Next up was the weather, which overlooks the whole of the BBC newsroom. As you can see, we had a go at presenting the weather, which is actually more difficult than it looks as it is a reflection of yourself – so it is back to front!

The Director of the Newsroom managed to get us a sneak peek of the ‘Beyond 100 days’ gallery, the nightly public affairs show which is broadcast from Washington and London with presenters Katty Kay and Christian Fraser.

Lastly, we got to rest our feet with some crisps and wine during an interesting Q&A session with, Lakhvir Gill, Business Producer on all things deadlines, content and tips on pitching articles to press. The Key takeaways were:

  • Always ensure that your clients are good at speaking either in interviews, over the phone or live on air – this is essential not to waste anyone’s time and gain positive results
  • Make sure you are targeting specific journalists to suit your story/news – address this in the email and why you think it is relevant to them
  • Don’t promise something if you can’t offer it – always ensure that you or your client is available to meet with journalists on suggested days, everyone works in diary form and nobody likes the hassle for it to be changed multiple times

It was a great afternoon and we really enjoyed seeing the studios in real life. The tour will also be very useful in our future pitching and communication with journalists.

We would like to say a big thank you to the BBC for having us, hopefully we will see you next year!